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And, of course, you can also follow along on my Instagram for updates. Below are a few excerpts from my conversation with Dior’s Maria Grazia Chiuri – I hope it whets your appetite to listen to more.
Maria Grazia Chiuri on…
“Although the couture shows in July are cancelled, I would like to find another way to realise couture. I have an important relationship with the studio and the atelier. At this moment [the staff from] our ateliers are working at home. We are in contact with them over video, but it is very hard to realise a couture show in this way. We have time, because we normally start at the end of April. I have some ideas in mind, but I want to find a new solution to realise couture.
“Now I am very focused on a new idea, which I can’t yet speak about, which could help us to promote couture in a different way to the world. If you want to understand couture, you have to see the real piece properly. It is very important for us to promote the craftsmanship of our collection and the idea is, on one side, to work with our customers with a personal wardrobe and the other is to see if we can show our customers new craftsmanship.”