Family is the soul of Italian fashion – but as brands are bought by big groups, or find themselves with no obvious generational followers, it becomes harder to keep it all in the homeland. With the passing of Karl Lagerfeld – creative director at Fendi for over half a century – and other fashion founders well into pensionable age, how are brands managing to keep their family values?
Fendi: Moving On
“I am feeling a bit nervous, because it is not easy to be after someone like him – but I feel that it is going to be different,” said Silvia Venturini Fendi, referring to the first show she had designed on her own after what seemed like a fashion lifetime with Karl Lagerfeld, who died in February.
“The first day is like an exam,” she continued. “But I have had a very beautiful life and I feel that this is part of it. I thought the best inspiration was my real love: a collection about a summer mood, which is the season when I feel liberated and happiest.
“The colour palette is with pale yellows and pinks and sunset colours,” she continued. “There is very summery material like Lycra or terry cloth, chenille and cotton – and because today is a time when everyone is striving between the natural and the synthetic, there is also organic cotton.”