If you are reading this article, I’d like to congratulate you. Whether consciously or not, you have decided to give yourself a break, a moment out of the mad schedule of your no-doubt busy life in which to sit down, pick up a beautiful magazine and immerse yourself in a world free of distractions. I imagine you are relaxing in a chair, lounging on a sofa, or maybe even soaking in a bath, trying not to dip the pages of this copy of Vogue into the fragrant water.
Being ‘always on’ is the curse of our digital times. Yes, we love technology because of how easy it makes our lives and how connected it allows us to be. But this comes at a price: having a smartphone with us at nearly every moment of the day makes us feel we have to be constantly available to answer messages and check in on social posts. And if we’re on a laptop watching the latest Netflix download, it’s just too easy to open another window and quickly deal with a work email, or order that designer dress you want delivered in time for a cocktail party on the weekend. After all, it will only take a minute, right?
We might like to call this ‘multi-tasking’, but really, we know that when we are online, nothing has our full attention – just think how quickly you scroll through your Instagram feed or swipe on dating apps. Now think about what happens when you sit down to read a book; how quiet the world becomes around you as you immerse yourself in the story. With a magazine you linger over the fashion images and flick through the pages to discover ideas, stories and opinions that you might never have thought about before, because this is curated and crafted information you haven’t searched for. We might surf the net, but we swim in print.