“I feel about to give birth to my fifth child,” announced Victoria Beckham. “This is like a dream come true for me – starting with an eye story. These are the pieces I want in my makeup bag: the beautiful packaging, with minimal plastic, trying to be kind to the environment, using clean formulas.”https://www.instagram.com/p/B2Y7Gbrn1rc/?utm_source=ig_embed&utm_campaign=dlfix
For all her enthusiasm, Victoria Beckham has her work cut out this weekend. On one side of her new headquarters in Hammersmith is the collection she will show on Sunday as a star moment in London Fashion Week. But besides the surprisingly brightly coloured clothes – grass green, purple and patterns of flowers or feathers – there is another more discreet version of her favourite shades.
It’s Beckham beauty. Although the performer-turned-designer has had a previous life in the world of make-up, working with American giant Estée Lauder, from now onwards she is making a new – and personal – career move. She calls it the launch of a “female-founded, digitally native, clean beauty brand”.